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Searching in Lead Finder

How to use Lead Finder to search for companies or people, refine the results, and save searches you want to revisit later.

Written by Michael Simmons
Updated yesterday

Lead Finder lets you search Clarify's database of companies and contacts using plain-language prompts. This article covers how to run a search, refine results, and save searches to revisit later.

Search for leads

Lead Finder allows you to search two different types of records:

  • Companies

  • People

Each search returns one type of result at a time.

Use the suggested prompts on the Lead Finder page — these are personalized from your workspace's profile.

Or type your own prompt. For example:

  • Find B2B SaaS companies in the Bay Area with 50 to 200 employees

  • Find VP Sales leaders at cybersecurity companies in New York

  • Find founders at AI infrastructure startups that recently raised a Series A


How searching works

ℹ️ Note

  • Email addresses are masked in search results until you import the contact

  • Free workspaces get basic enrichment after import

  • Eligible paid workspaces get additional enrichment on imported contacts

After you run a search, Clarify shows a preview of matching results and saves the search automatically so you can come back to it later. The window on the left allows you to chat with Rep to refine your results.


Refine your search

If the first result set is close but not quite right, refine it.

Narrow a region, adjust company size, focus on a more senior buyer, or use chat to adjust the criteria. When you refine a search, Clarify gives you an updated version of the results so you can test changes without losing the original.


Saved searches

Lead Finder saves your search automatically so you can revisit or refine it later.

  • Saved search: keeps the search

  • Add to: is the action you click when you want Clarify to create or update records

Saved searches do not add any records to your CRM and do not use credits. They simply preserve the search, so your team can pick it back up later. Learn more about Adding Leads from Lead Finder

Find your saved searches on the Lead Finder page. From a results view, use the link at the top of the page to go back.


How email scores work

Clarify gives each email an "email score" from Low to High. This scores show how strongly that address has been validated before you use it in outreach.

The score is based on a few independent signals:

  • Baseline signal: the email exists in a prospecting data source Clarify trusts.

  • Domain match: the email domain matches the person’s current company website. For example, [email protected] is a stronger signal for someone who works at acme.com.

  • Cross-source match: the same email appears in another independent data source Clarify uses for validation.

We group emails into three simple levels:

  • High: the email has been validated through multiple independent signals and is the strongest result available

  • Medium: the email was found with some supporting evidence, but not enough to reach our highest-confidence tier

  • Low: the email has limited validation so far, so it carries a higher risk of bouncing

A lower confidence rating doesn’t necessarily mean an email is wrong, and a higher confidence rating isn’t a guarantee. This can be used as a clear signal about how much validation sits behind a given address so your team can prioritize the best options first.

Clarify will validate email addresses before sending emails via Campaigns to help protect your domain reputation.


Limitations

  • Some searches may return fewer results than expected as the database continues to grow and improve

  • Company and people workflows are still separate, so moving from a company search to its contacts may require a second search

  • Search quality and result coverage can vary, especially for niche segments or smaller regions

  • If a search returns no results, try broadening your criteria. Try using wider geography, larger company size range, or a more general title

If results are still limited after broadening, the segment may have low coverage in the current database. Coverage improves over time as the database grows.


References


FAQ


Can I search for companies and people together?

Not in the same result set. Lead Finder searches companies and people separately, but people records in our leads database will have extra fields to relate back to company leads.

If you click into a company, you can look at the people leads that belong to that company.


Why are some email addresses hidden before import?

Lead Finder masks email addresses in search results until you import the contact. Once imported, the full record is available in Clarify.


Hover over the search name on the Lead Finder page, click the ... menu, and choose Rename, Duplicate, or Delete.


Send the search URL to any user in your workspace to share it. To make a search visible to all teammates in the left navigation, mark it as a Favorite.


How are search results ordered?

Results are sorted by an internal relevance score. To reorder them, use the Sort option near the Fields and Filter menu.


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