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What is Clarify?

Clarify connects to your email, calendar, and meetings — then builds and maintains your CRM automatically. Here's how it works, how it's different, and what to expect in your first week.

Written by Michael Simmons
Updated today

5-minute read


Clarify is a CRM that automatically populates itself from your email, calendar, and meetings. Connect your accounts, and Clarify automatically creates contact records, tracks deal activity, and summarises your meetings — without manual data entry.

If you've used Salesforce or HubSpot before, the core difference is this: those tools record what you tell them. Clarify figures it out from your emails and meetings and keeps itself up to date.


How Clarify works

Clarify captures data from three sources:

Source

What it captures

Email

Contact records, relationship history, communication frequency, company associations

Calendar

Meeting participants, upcoming calls, deal linkages, pre-meeting context

Meeting recordings

Summaries, action items, deal signals, speaker transcripts

Connect your accounts once. Clarify does the rest automatically.


What Clarify builds from that data

Feature

What it does

Contacts & companies

Created from your email history, enriched with publicly available information

Deal detection

Identifies buying signals in emails and meetings, surfaces them as deals

Meeting summaries

Generated after every recorded call — key topics, action items, deal signals

AI field suggestions

Suggests updates to deal and contact fields based on your conversations

Daily briefing

Home page summary of what needs your attention: meetings, activity, tasks, insights

AI suggestions are suggestions. Clarify never auto-updates your records. Every AI field suggestion shows up for you to accept or reject — you stay in control.


What's in Clarify

Area

What you'll find

Home

Daily briefing: upcoming meetings with prep notes, recent deal activity, tasks

People & Companies

All your contacts and accounts, auto-populated from email history

Deals

Your pipeline — deal stages, activities, AI field suggestions

Meetings

Recordings, transcripts, and summaries for every recorded call

Lists

Saved filters across people, companies, or deals — dynamic, not static

Rep

AI assistant — ask pipeline questions, get prep, draft emails (/ or Cmd/Ctrl + J)

Campaigns

Send email sequences to lists of contacts

Lead Finder

Search a built-in prospect database and import leads directly into your CRM — available on all plans

Settings

Connect accounts, configure recording, manage your workspace

Meet Rep — your AI assistant

Rep is docked in the left sidebar and available on every page in Clarify. Ask it anything about your pipeline, contacts, or meetings:

  • "What do I need to know before my call with Acme today?"

  • "Which deals haven't had activity in 2 weeks?"

  • "Draft a follow-up email from this morning's meeting."

Rep reads your full history — emails, meetings, transcripts, and deal context. Open it from the sidebar or press / or Cmd/Ctrl + J.


What to expect in your first week

Days 1–2: After connecting your accounts, Clarify runs an initial sync (10–30 minutes). Contacts and companies start appearing, built from your email history.

Days 2–4: Your first recorded meeting generates a summary. Clarify starts surfacing AI field suggestions based on what it learns from your conversations.

Days 4–7: Your pipeline takes shape. Deals appear, contacts are linked to the right companies, and your home page briefing reflects your actual workday.


How Clarify is different from other CRMs

Clarify

Salesforce / HubSpot

Data entry

Automatic from email, calendar, meetings

Manual — you log what you want tracked

Meeting notes

AI-generated summaries after every call

Manual notes or separate tools

CRM updates

AI suggests updates; you approve

You update fields yourself

Setup time

Minutes (connect accounts)

Significant setup and configuration


FAQ

Does Clarify read the content of my emails?
Clarify downloads your email content to build contact records, track communication history, and power features like deal detection and AI suggestions. Your email content is only visible to you by default — teammates cannot see your emails unless a workspace admin enables broader visibility.

Will my team see my meetings and emails?
Recorded meetings are not visible to teammates by default — only participants can see them. A workspace admin can enable broader meeting visibility if your team wants shared access. Emails are also restricted to participants only unless a workspace admin enables broader access. You can adjust recording preferences and visibility in Settings.

I just connected — why don't I see any data yet?
The initial sync takes 10–30 minutes depending on your inbox size. Check Settings > Account > Connected accounts for a progress bar. If it's been over an hour, try disconnecting and reconnecting.

Does Clarify replace my existing CRM?
It can. Clarify is a full CRM — contacts, companies, deals, pipeline, reporting. Many teams migrate from Salesforce or HubSpot. You can also run Clarify alongside your existing CRM via the HubSpot integration or Zapier.

What are credits?
Credits are used for AI features like AI Fields autofill (3–30 credits per record) and Lead Finder imports. Background enrichment — auto-populating company and contact data — is free. Check your balance at Settings > Workspace > Billing.

What is Lead Finder?
Lead Finder lets you search Clarify's built-in prospect database and import contacts directly into your CRM — no third-party tool needed. Search by role, company size, industry, or location, then import matches as Clarify records. Each imported contact uses credits. Available on all plans.

Can my whole team use it?
Yes. Each person connects their own email and calendar. Clarify gives your team shared visibility into deals and relationships. Invite teammates from Settings > Workspace > Manage members.


Where to go next

Logging in and account basics — How to sign in, switch workspaces, and manage your account.

Already set up? Jump to what's most relevant:

I want to...

Go here

Understand my CRM data

Set up meeting summaries

Meeting intelligence

Use the AI assistant

Rep (sales agent)

Configure recording

Call recording

Invite my team

Manage members

See what's on my plan

Billing & pricing

Use the desktop app

macOS App

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