Run automated, multi-step email outreach to a list of prospects - from finding the leads to tracking who replies. This playbook walks the full path and links to the detailed guide for each step.

Outbound in Clarify follows four steps:

You can run every step yourself, or hand the work to Rep and agents. Both paths are covered below.

Campaigns send from your own email account, so connect one before you build a campaign. Go to Connectors and connect your email account under Personal. On plans that allow more than one connected account, you choose which account each campaign sends from, and you can change it while the campaign is still a draft.

You can create a campaign without a connected account, but you can't enable it until one is connected.

A campaign sends to a list of contacts, so start by getting the right people into your workspace.

Find new leads with Lead Finder. Search Clarify's database of companies and people, then use the Add to button to import the ones you want into a list. Running a search doesn't add anything to your workspace - the Add to step is what creates the records. Importing uses 1 credit per new person (people already in your workspace are skipped by default), and importing companies is free. Email addresses stay masked until you import a contact. Lead Finder is available on every plan, including Free.

Or use records you already have. Any list of people in your workspace can be a campaign audience - leads you imported earlier, a filtered view, or contacts you added by hand.

List quality drives your results. Campaigns validate every address before sending. Invalid addresses are rejected pre-send, so they never go out and you're never charged for them - but a list full of unreachable contacts still means few emails land. Build lists you can actually reach.

A campaign is a multi-step email sequence. Each contact receives your emails on the schedule you set, and stops automatically when they reply, click, or bounce.

To build one: go to Campaigns → Add Campaign, choose your audience list, write your first email, add follow-up steps with delays, then click Send now and confirm with Start Campaign.

A few things to know before you send:

The Campaigns guide covers steps, threading, variables, stop conditions, and scheduling in full.

Open a campaign to see send statistics for the whole sequence and each step - sent, open rate, click rate, reply rate, and bounce rate. The Recipients tab shows a per-contact activity feed and lets you pause or resume any individual contact.

Contacts leave the sequence automatically when a stop condition triggers (reply, click, or bounce), so you're not chasing people who've already engaged. Campaigns Rep builds get the same stop conditions. One Rep built before 29 September 2026, or a duplicate of one, has them off, so switch on the ones you want in Settings before you enable it. Clicks can come from automated link scanning rather than the contact, so turn stop on click off when you are sending into large companies.

You don't have to build any of this by hand.

Rep can create, draft, and update campaigns from chat. Ask it to write a sequence, adjust copy, add steps, or report on performance.

Agents automate outbound in the background - drafting follow-up emails after a call, routing new leads to the right owner, or researching a prospect before outreach. An agent can draft emails to your drafts for review, or send them automatically when you configure it to.

One thing to know: agent-drafted emails support text, links, and formatting, but not inline images or attachments. Keep layouts simple, and review agent drafts before they send.